A Le Creuset sale prompted four-hour queues to get into the Andover warehouse and a police response on Saturday, 9 November.
The walk-in event was advertised as the brand's "largest in-person event" where shoppers could purchase "a selection of premium cookware, including limited-edition colours, rare shapes and other unique styles at special prices."
Hampshire Police told the Telegraph: “We attended London Road and the A3093 in Andover Saturday morning following reports of heavy congestion in the area.
“We began receiving reports at 9.45am and we attended to assist with traffic control. Traffic had eased by around 11.15am and we left the area shortly afterwards.”