Mike Rose, founder of indie publisher No More Robots, which is perhaps best known for the likes of Yes, Your Grace and Descenders, likens the spread of generative AI use in games to the opening of Pandora's box. Simply put, we ain't getting the lid back on the box.
"From a publisher perspective specifically, it's mega annoying," Rose tells GamesRadar+ in an interview, echoing other publishers like Hooded Horse. "If we thought the number of games being launched on Steam was crazy before, now it's just impossible. During the last Next Fest, it seemed like around 1/3 of the demos had either AI generated key art, and/or AI-generated content. So now we have that to compete with too. Hurray!" Publishing lead John Buckley of Palworld developer Pocketpair called out the same AI trend in the latest Steam Next Fest.
