Apple Inc. is gearing up for what CEO Tim Cook described as a "big week ahead," with product announcements set to begin Monday, March 2, 2026, and culminating in a special in-person "experience" for select media and guests on Wednesday, March 4, in New York, London and Shanghai.
Cook posted a teaser on X late last week featuring a short video of a hand interacting with a metallic surface to form the Apple logo through swipes, pinches and taps, accompanied by the message: "A big week ahead. It all starts Monday morning! #AppleLaunch." The cryptic clip has fueled speculation about touchscreen innovations, though Apple has not confirmed specifics.
