Victorian Plumbing has lost its challenge over a rival's claim to be the "UK's largest online-only bathroom retailer".
The Skelmersdale-headquartered company took issue text posted on Victoria Plum's website in January 2022 and contacted the Advertising Standards Authority (ASA).
However, the watchdog has not upheld the challenge, ruling that it considered consumers would understand from the claim that "Victoria Plum had the largest market share in terms of sales when compared with other bathroom retailers that traded online exclusively".
