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The Guardian - AU
The Guardian - AU
National
Josh Butler and Benita Kolovos

Victorian Labor loses ‘Matthew Guy’ Facebook page after using it for $115,000 worth of attack ads

Labor has branded Victorian opposition leader Matthew Guy ‘the Liberal cuts guy’ in much of its advertising ahead of the state election
Labor has branded Victorian opposition leader Matthew Guy ‘the Liberal cuts guy’ in much of its advertising ahead of the state election. Photograph: James Ross/AAP

The Victorian Labor party spent more than $115,000 on a Facebook page under the name of the Liberal leader, Matthew Guy, to boost paid ads attacking his policies and record in government, before deleting the page just a week out from election day.

The circumstances behind the deletion of the page – which was the second-biggest political advertiser on all of Australian Facebook in the past month – are unclear.

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