Wings! Fake tans! Low body mass indexes! For millennial women, the Victoria’s Secret Fashion Show was an annual reminder of the myriad ways in which we were failing to adhere to exacting and exhausting beauty standards. When it was cancelled in 2019, few mourned it. But fashion loves a comeback story, and today the company unveiled Victoria’s Secret: The Tour ’23 on Amazon Prime Video, its first televised catwalk event in five years.
According to the company, the feature-length film is the “ultimate expression” of their ongoing efforts to rehabilitate a brand that has been mired in scandal. Alongside long-standing criticisms over promoting an unrealistic body image, the company’s former marketing executive Ed Razek was also accused of behaving inappropriately with models in a New York Times report (he described the allegations as “categorically untrue, misconstrued or taken out of context”) and a recent Hulu documentary Angels and Demons explored troubling links with convicted sex offender Jeffrey Epstein.
