Victoria Beckham likes to go all out. Whether it's her runway show or a new drop for her booming beauty brand. Fresh from introducing her latest fragrance 21:50 Rêverie, the designer is now offering a way for customers to get up close and personal with the new aroma.
Victoria Beckham Beauty just opened an immersive pop-up installation in New York City. It supplies a "transformative journey to the aromatic rainforests in the heart of Java." Basically, it's a chance to experience a 2001 open-air dinner date Beckham had with her husband, where they were surrounded by rice fields and vanilla vines in Java, Indonesia. Once the clock turned 21:50, the landscape was illuminated with thousands of tea lights. The installation accomplishes this incredible feat via larger-than-life flacon, audio sound clouds and an olfactive discovery through the fragrance's key notes of raw gourmand vanilla, crisp cedarwood and earthy tonka bean.
