Former Geordie Shore favourite Vicky Pattison helped launch the new McDonald’s Rewards scheme on Wednesday in Newcastle. The reality TV star handed out thousands of free points, exclusive merchandise and frozen McFlurry treats to help people cool off in the heat.
Called MyMcDonald's, it is the brand’s first ever rewards scheme and is now available on the McDonald’s App. The launch has seen the fast food giant team up with Vicky and TV presenter Rylan to lead a ‘Rewards Squad’ of celebrities on a tour of the UK.
It kicked off in Manchester on Tuesday with an exclusive gig by superstar grime artist Aitch before the Rewards Squad headed to Newcastle. Vicky jumped in the McFlurry van to dish out frozen treats to keep people cool, as well as handing out limited-edition McDonald’s merchandise.