When social media influencers turned up at the Azimuth music festival in the middle of the Saudi Arabian desert they were promised a festival of musical and gastronomic excess, all subsidised by an arm of the Saudi government.
What attendees did not know was that the pricey music festival was secretly organised by youth media company Vice, as part of the media company’s ongoing push to make money in the Middle Eastern state despite the country’s poor human rights record.
