A controversial political campaign targeting a female premier has been condemned as sexist, totally unacceptable and damaging to public life by the prime minister.
Anthony Albanese denounced the "Ditch the Witch" advertisements targeting Victorian Premier Jacinta Allan around Melbourne since May.
The billboards - driven around the city on the sides of trucks and reportedly paid for by local businesses, including a brothel - depict Ms Allan wearing a witch's hat next to the "Ditch the Witch" slogan.
On Monday, Mr Albanese warned personal attacks on politicians were harmful, hinting that they could lead to political violence.
He drew a direct parallel to the abuse suffered by former prime minister Julia Gillard - who was targeted with the same slogan during her time in office - saying such behaviour has to stop.
