Scandinavian streamer Viaplay has announced a significant shift in its content strategy, opting to move away from high-cost original dramas towards more popular and profitable local formats and Hollywood content. This decision was revealed by the company's president and CEO during a recent statement.
The company has taken steps to sell rights to several original productions to global media players and has also divested or closed its production businesses. Additionally, Viaplay is reducing its sports rights commitments by sublicensing selected rights to focus on those that have a more significant impact on its operations.
