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TV Tech
TV Tech
George Winslow

Viant Integrates with Google Cloud’s BigQuery Data Clean Rooms

Viant Google Cloud
Viant.

IRVINE, Calif.—The ad tech company Viant Technology Inc. has announced a new integration with Google Cloud’s BigQuery data clean rooms that enables the seamless onboarding of privacy-safe, first-party data from the Google Cloud ecosystem into the Viant Data Platform (VDP). This will improve targeting and measurement within Viant’s Demand-Side Platform (DSP), Viant reported. 

The integration comes at a time when third-party cookies are on the brink of obsolescence, which has boosted the demand for reliable, privacy-safe data solutions using first-party data.

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