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Business

Jon Lafayette

Viamedia Becomes Programmatic Sales Rep for News of the World

News ofWorld David Solomon

News of the World.

Viamedia made a deal to become the exclusive programmatic ad sales rep firm for the streaming news service News of the World, also known as NOW TV.

As part of the arrangement, Viamedia will improve inventory management and revenue generation for News of the World, while providing improved targeting capabilities and broader reach to News of the World’s advertisers, the companies said.

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