MUMBAI: Viacom18 on Wednesday announced India's most celebrated cricket captain and four-time IPL-winning skipper MS Dhoni as their brand ambassador. Dhoni, one of the most revered players in world cricket, will participate in several network initiatives featured on the JioCinema, Sports18 and his social media accounts. Fondly known as 'Thala', he will feature in JioCinema's upcoming IPL campaign.
"I truly believe that watching sports is best enjoyed when you can catch your favourite action on-the-go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer," said Dhoni.
