Vevo said it is working with Integral Ad Science’s Publica by IAS as its global ad server for connected TV.
"As the Vevo catalog continues to expand, we are excited to partner with Publica to ensure that we are providing a high quality and curated best-in-class viewing experience, while ensuring that our advertising partners can effectively reach our global audience of music lovers," said Natalie Gabathuler-Scully, executive VP, revenue, distribution & data operations, at Vevo. "By providing advertisers with greater control and increased transparency, they can better optimize their CTV campaigns when reaching our engaged viewers."
