Ad-tech platform Nexxen said it was working with music video streamer Vevo to expand Vevo’s footprint with programmatic ad buyers.
“Vevo is the bridge at the center of the advertising landscape, connecting marketers with pop culture through streaming music television,” said Rob Christensen, executive VP, global sales at Vevo. “With Nexxen’s unique tech offerings and incremental demand, we’re opening up Vevo's sought-after ad inventory to new buyers, while continuing to drive our programmatic business forward.”
