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WEKU
WEKU
National
Quil Lawrence

Vets' jewelry company feels the 'Swift effect' after the singer wore diamond bracelet

Taylor Swift hugs Kansas City Chiefs player Travis Kelce after a game last month against the Baltimore Ravens as she wears a diamond bracelet designed by Wove, a company founded by two former U.S. Army Rangers. (Rob Carr/Getty Images)

Last year NPR told the story of two combat veterans who opened a jewelry company called Wove, which allows couples to design a ring and then check out a 3D-printed replica before spending thousands on a real diamond.

Co-founder Andrew Wolgemuth says business had been good. A deal with military commissary stores put Wove on bases worldwide. Then last year an investor connected Wove with golfer Michelle Wie West to design some jewelry, including a line that donated profits to wildfire relief in Hawaii, where she grew up. Then came the next connection.

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