Veterans are more likely than most to kill themselves with guns. Families want to keep them safe.

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She leaned out of the tent at a small-town summer festival, hoping someone would stop to ask about her tattoos, her T-shirt, the framed pictures of her son on a table in the back of the booth.

Barbie Rohde has made herself a walking billboard for this cause. She feels called to say the words, as much as they sometimes rattle the people who stop at her booth: “veteran suicide.”