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Windows Central
Windows Central
Technology
Kevin Okemwa

Veteran PM Kim Vorrath reportedly joins Apple’s new AI division to whip “AI and Siri into shape” — amid claims Apple Intelligence is 2 years behind OpenAI’s ChatGPT and Microsoft's Copilot

Apple Intelligence running on an iPhone.

Every major tech corporation is seemingly rushing to chase the buzzing AI bubble. Microsoft, Google, and Anthropic are arguably among the top players in the landscape with the Redmond giant showing great potential, partly due to its OpenAI-tie up. Microsoft's deal with OpenAI grants it advanced flagship models that it has integrated across its tech stack on an exclusive basis. On the other hand, Apple may be considered a late bloomer in the AI landscape with critics indicating the iPhone maker's Apple Intelligence offering could be two years behind OpenAI's ChatGPT even before it ships.

However, a leaked memo from the company potentially sheds a bit of light on its plans going into 2025, specifically in its fairly new AI division. As you may know, the company’s Apple Intelligence strategy is rolling out in waves and is limited to iPhone 15 Pro or later.

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