In 1979, I was playing semi-pro volleyball for a team in Los Angeles and, one Sunday after training, I read a piece in the LA Times saying that Levi 501s were the coolest jeans on the planet.
Being young and on a mission to be cool, I immediately bought a pair, wore them in the bath so they shrank to fit – and have worn Levi’s since.
And just as jeans need to be Levi’s, scooters need to be Vespas, the only exception being two-stroke Lambrettas owned by original Mods.