He was the man responsible for communicating the policies of Tony Blair's New Labour government to the public in the 1990s and early 2000s.
But former Number 10 Director of Communications Alastair Campbell admits Labour lost seats in its Northern heartlands - including Greater Manchester areas like Leigh and Heywood and Middleton - in part because 'their support was taken for granted'.
Read more: Culture Secretary blames Tory local election losses on pandemic and Putin's invasion of Ukraine
