Is almost everything about the motorcycle industry ripe for reinvention? That’s certainly the contention of Verge Motorcycles, the Estonia-based EV start-up which opened its first stores in London and California earlier this summer. Its three founders are all ex tech industries and, according to one of them, CTO Mark Lehtimaki, they follow the notion said to have been proposed by Steve Jobs when hiring people to develop the iPhone: his one condition was that none of them could have worked on a phone before.
