In January 2023, Finnish electric motorbike maker Verge Motorcycles officially launched the TS Ultra at the 2023 Consumer Electronics Show (CES). While we’ve seen more convergence between the motorcycle and tech worlds in recent years, OEMs don’t typically show up to CES unless they have a great design to show off—which was absolutely no problem for Verge.
While hub-mounted motors are not new in the realm of electric two-wheelers, the unique open-wheel design seen throughout the Verge TS range is arguably the company’s signature styling element thus far. To succeed at CES, motorbike makers need to excite people who aren’t already riders, and who may not ever have seen themselves as throwing a leg over a bike. It’s safe to say that the Verge TS Ultra’s design captivated many who saw it, regardless of whether they were already interested in motorbikes or not.
