SAN DIEGO—With concerns running high about deepfakes misleading voters during the upcoming election season, Verance has unveiled a watermarking system for digital authentication and tracking of trusted news sources of video.
The company’s watermarking system comes as concern grows among the public about the impact of deepfakes on the election. An Axios-Morning Consult poll conducted in August found more than half of Americans expect misinformation spread by AI to impact who wins.
