Good morning, Broadsheet readers! Rep. Nancy Pelosi (D-Calif.) hints that the Biden ticket is still up in the air, ECB President Christine Lagarde is under fire for worker burnout, and Vera Bradley hopes to be the next rebrand success story.
- In the bag. Readers of a certain age will remember Vera Bradley, the brand of quilted, patterned bags that was everywhere in the 2000s, especially popular with tween and teen girls and college-age women. In recent years, the company behind the brand has struggled and is almost two years into an effort to turn around the business.
That effort has led to a rebrand, launched today, that aims to bring Vera Bradley into the 2020s with more options than just busy patterned, quilted bags. CEO Jackie Ardrey (head of Indiana-based Vera Bradley Inc., parent to both the namesake brand and the jewelry brand Pura Vida) is leading the effort. She joined in 2022 after stints at Grandin Road and Harry and David.
