Venice’s new mayor is proposing a dynamic pricing system for the city’s three-year-old day-tripper access fee, seeking government approval to raise the charge to as much as 50 euros ($59) on the busiest days to ease overcrowding in the UNESCO world heritage city.
Mayor Simone Venturini told The Associated Press in an interview Friday that the current 10-euro fee for last-minute reservations has not done enough to discourage visitors on peak days. Instead of imposing a fixed higher fee, the city wants to enact a form of surge-pricing, allowing the charge to rise with demand on the busiest days.
