For years, Velofollies has featured as the traditional opening of the new year for the cycling industry in Belgium, The Netherlands, and Northern France. Nowadays however, the show is much more than that. With smaller trade shows thriving and Eurobike in decline, Velofollies has grown in importance and popularity among the industry, amateur cyclists, and Belgian racing fans.
That was underscored once more this year by the sheer amount of new products that exhibitors brought to the show. In recent years, Velofollies saw close to no product launches, but that changed radically this year with new valves from BBB, new wheels from Ursus, Miche and Enve, new tyres from Schwalbe, and rather fascinating new bikes from Van Rysel and Pinarello, to name but a few.
