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The Independent UK
The Independent UK
National
Josie Clarke

Vegan Friendly UK ad banned over graphic images of animals in distress

A TV ad for the organisation Vegan Friendly UK has been banned after it drew complaints about its graphic images of animals in distress alongside people eating.

The ad, seen in March, showed two women and one man eating around a table as well as clips of a fish head which was still gasping for air, a live piglet alongside a pig with its eyes closed and a cow’s face which appeared to have tears coming from its eye.

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