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Fortune

Allie Garfinkle

VCs invested $1.2 billion in insurtechs in Q2 2024, according to PitchBook

Insurtech PitchBook Insurance Barbara Stanwyck Lemonade Robert Le

(Credit: Apic/Getty Images)

Insurance used to be sexy.

If you go way back to the 40s, there were a number of classic film noirs in which the central romantic hero is an insurance salesman. The most famous case of this (and my favorite) is Billy Wilder’s Double Indemnity, so named for a clause still used in life insurance policies today.

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