McLaren changed its logo only last week, and now another automaker is freshening up its corporate identity. Stellantis brand Vauxhall has revealed a new, more streamlined version of its Griffin emblem as it prepares for the next chapter of its design language and an increasingly electrified lineup. The updated badge will debut on the STX Concept at the 2026 Paris Motor Show before appearing on a next-generation production model next year.
As you can easily tell, the changes aren't exactly revolutionary, but they're immediately noticeable. The Griffin remains, but Vauxhall has given it a sharper, more angular look and, in a surprising twist, removed the flag for the first time. The simpler design is intended to work better with the company's illuminated Vizor grille, which has become a defining feature of the lineup since 2021. The new badge should look considerably cleaner when it's glowing from the middle of that Vizor face, as Vauxhall is one of many carmakers that light up their logos nowadays.
And yes, this is yet another automaker simplifying its logo for the electric era. Sister brand Opel did the same a few years ago. Vauxhall says the new Griffin is meant to complement the next evolution of its "Bold and Pure" design language while being clearer and easier to identify when illuminated. Design VP Mark Adams says the company wanted to retain the emblem's essential elements while streamlining it for the next generation of electrified vehicles.
The New Logo Is Already Hitting Vauxhall Retailers
The British automaker is also rolling out a new corporate identity at its retailers alongside the badge. In other words, this isn't just swapping the emblem on the hood and calling it a day. The new Griffin is part of a broader visual refresh as Vauxhall prepares for its next generation of cars.
And unlike some logo redesigns that exist mostly to give designers something to do, this one has a very obvious job: look good when it's illuminated. That's probably the most 2026 sentence possible about a 120-year-old car badge. Looking back, the first cars assembled in 1903 didn't actually wear the Griffin. The badge arrived later, with an apprentice named Harry Varley winning a competition to design a new Vauxhall emblem.
The Griffin Logo Is One Of The Oldest In The Business
Since the 1920s, the Griffin has gone through 12 major redesigns, making this latest version the 13th iteration. Hopefully, it’s not an unlucky change. That little Griffin has a lot more history behind it. Vauxhall traces the emblem's origins to the coat of arms of Sir Falkes de Bréauté more than 700 years ago. The name Vauxhall itself is linked to Fulk's Hall, while the Griffin eventually became associated with the Vauxhall Pleasure Gardens and, later, Vauxhall.
Looking ahead, the STX Concept will be the first Vauxhall to wear it, with the Sports Tourer eXperimental taking the shape of an aero-driven wagon. The wraps are coming off on October 12.
Vauxhall Has A Future Within Stellantis
The new logo also sends a pretty clear message about Vauxhall's future within Stellantis. Rather than quietly phasing out the British brand by merging it with Opel, Stellantis is investing in a refreshed identity and rolling it out across its next generation of cars. Vauxhall isn't going anywhere anytime soon, and giving the Griffin a redesign suggests the automotive conglomerate still sees value in keeping the badge around as Stellantis navigates its sprawling portfolio of brands.
Perhaps there's also a practical reason to keep Vauxhall distinct from its Stellantis siblings. The brand has a long history in the UK, and maintaining a recognizable identity gives Stellantis a way to differentiate its products in that market rather than simply slapping an Opel badge on them. The refreshed Griffin therefore feels less like a cosmetic exercise and more like a statement that Vauxhall still has a role to play in Stellantis' lineup.
That approach should also help explain why Vauxhall is keeping its own identity as Stellantis reshapes its sprawling portfolio. The automaker has said its future products will share platforms, powertrains, and technology, but they won't simply be rebadged versions of each other. Stellantis' European boss Emanuele Cappellano pointed to a future Vauxhall as an example, saying it will differ from a Peugeot in design, body style, and brand-specific characteristics.
Vauxhall new logo
