Vault City has signed a nationwide distribution deal with Morrison’s.
The supermarket chain will now stock two new and exclusive product lines from the Edinburgh-based brewer across its 497 UK stores.
The new flavours - Dark Fruits and Peach & Passion Fruit Bellini - have been created exclusively for the Morrison’s launch.
The deal is the latest major placement for Vault City, which recently became the best-selling craft beer in Tesco, where it occupies shelf space in more than 600 UK stores.
Steven Smith Hay, co-founder of Vault City, said: “This is a huge milestone for Vault City and a great opportunity for us to continue bringing sour beer to new audiences.
“We wanted to create something that helps push the boundaries of what people would typically expect from a beer - we’ve used literally tonnes of real fruit in the recipes so they’re incredibly refreshing, and perfect for summer.”
Smith Hay co-founded Vault City in 2018, and it has since grown to become one of the UK’s best-selling sour beer brands, with turnover exceeding £2m for the first time this year.
This year, the company also launched its first core range, which was listed by close to 200 independent bars and pubs across the UK, and a crowdfunding campaign to help fund the new Porty Vaults bar and smokehouse in Portobello.
Vault City also became the first UK brewer to formally adopt a four-day working week in January.
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