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The Hindu
The Hindu
National
Sandeep Vellaram

Vattavada passion fruit gives farmers and buyers a ‘sweet’ deal

In picturesque Vattavada, a hub of cool-season vegetables near Munnar, a distinctive variety of sweet passion fruit is promising a year-round income boost for local farmers.

The yellow-hued fruit, known for its high sugar content and exceptional taste, took centre stage at the recent Local Self-Governments (LSG) Day celebrations in Kottarakara. Munnar panchayat secretary K.N. Sahajan said that the Vattavada passion fruit, showcased at the Munnar panchayat stall at the event, garnered attention for its unique flavour.

“The fruit, with its taste and high sugar content, was a major attraction of the stall. Minister for Local Self-Governments M.B. Rajesh and Finance Minister K.N. Balagopal also visited the stall and tasted the passion fruit,” said Mr. Sahajan.

The Vattavada passion fruit, characterised by its sweetness, has captivated local people and has become a lucrative venture for farmers in the region. Farmers report receiving better prices and finding markets both locally and beyond.

K. Jayaprakash, a Vattavada farmer, said, “We regularly export to metro cities, including Bengaluru, through wholesale merchants. Many tourists purchase the fruit directly from farmers.”

Murugan, who cultivates nearly 20 passion fruit plants, emphasised the consistent income the fruit provides throughout the year. “Now the farmers are receiving ₹100 per kilo,” he said.

Interestingly, the roots of passion fruit cultivation in Vattavada can be traced back to the early plantation period in Munnar when the Britishers introduced the crop. Farmers appreciate its low-maintenance nature and guaranteed income, making it a preferred choice in the region.

Farmers highlight the shift to passion fruit and strawberry farming in  Vattavada, attributing it to the State government’s delayed payment of procurement price for winter vegetables. A farmer said, “Assured price and proper market are the major attractions of farming fruits.”

In 2019, Krishi Vigyan Kendra (KVK) Idukki played a pivotal role in ensuring the quality of passion fruits. Recognising the problem of shrivelled passion fruits, the KVK introduced specially developed micronutrients to farmers. Preethu K. Paul, subject matter specialist at the KVK, said, “We tried a vegetable spray developed by the Indian Institute of Horticultural Research on the plants, which resulted in well-shaped passion fruits. The size of the product is a crucial factor in the market.”

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