After introducing Vitoas in March, Suntory Wellness is now providing men with the same WOW treatment with its new Varon Intensive In One Serum.
The acronyn WOW is the shortened form of "Water-in-Oil-in-Water", a technology developed by the Japanese company under the Suntory Group.
Both Vitoas and Varon serve as a three-in-one lotion, serum and cream, enabling skincare in a single step thanks to the proprietary emulsification technology, in which water is encased in oil and again encased in water.
A unique molecular structure enables better absorption and penetration of key ingredients as well as lock in moisture.
Water is encased in oil and again encased in water for the proprietary emulsification technology.
Varon's formulation also recalls Suntory's heritage in whisky making.
The history of the company traces back to 1899 when it was originally a winemaker in Osaka.
In 1923, construction of Japan's first malt whisky distillery in Yamazaki marked the first step towards local production. Consequently, the white-label Suntory Whisky Shirofuda debuted in 1929.
With antioxidant, anti-inflammatory and brightening properties, Varon's key ingredient is extracted from Spanish and English oakwood, used to mature whisky.
Suntory's whisky barrel wood and oolong tea extracts are combined with acetyl hexapeptide-8, inositol and squalane to address concerns such as signs of ageing, excess shine and dryness.
The formulation is based on an understanding of men's skin as well as providing pleasurable application.
The Varon Intensive In One Serum is available in three versions with different scents.
Amarin Nitibhon and Byron Bishop at the product launch.
The first features a woody cotton scent; the second offers a Fougère combining musk, fern, lavender and oakmoss; and the third delivers a fresh citrus floral fragrance.
The Japanese brand promises results in 10 days, following product testing of Varon Intensive In One Serum by men aged between 40 to 70.
Celebrity users include Amarin Nitibhon and Byron Bishop, who discussed the "10 Days Challenge #ThisIsHowIChange" campaign at the product launch held recently at Bangkok Marriott Marquis Queen's Park.
Until July 31, Suntory Wellness (Thailand) encourages men to participate in the "10 Days Challenge Lucky Draw Japan Tour" campaign, whose grand prize is a trip to visit Nara, Kyoto and Osaka.
For more information, visit varon10dayschallenge.brandstrynow.com.
