Fifa finally announced a first sponsor for its revamped Club World Cup on Wednesday in a deal that will brand video review checks at the tournament in the United States next year.
Chinese consumer electronics firm Hisense will have “branding appearing in the video operation room and on pitchside screens,” Fifa said in a statement, when match officials study key incidents in the 32-team tournament being played in 11 American cities from June 15 to July 13.
