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Lucy Hardie, Research Fellow in Population Health, University of Auckland, Waipapa Taumata Rau

Vape brands bypass regulations on marketing to young people by using global social media accounts

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Youth vaping is a major public health concern in many countries, with New Zealand’s youth vaping rates among the highest in the world, and rising.

In 2017, 3% of New Zealanders aged between 15 and 24 vaped daily, but by 2024, this was up to 21.3%.

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