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Shares of Tesla (TSLA) have had a rough 2026 so far. TSLA stock is down 23% year-to-date (YTD), making it one of the worst performers in the “Magnificent Seven” group of tech giants this year. Yet retail investors are not running away — they're buying more.
That raises a fair question for anyone with money on the line: is this a smart bet or a costly mistake? Let's take a closer look.