Judging by the number of Van Rysel shorts, jerseys, shoes, and helmets that I saw paired with expensive bikes and other premium kit on a recent trip to Mallorca, the brand has been very successful in attracting keen cyclists as well as more casual users.
Its sponsorship of the Decathlon CMA CGM WorldTour team has both raised its profile and given it a reason to produce more performance-oriented products alongside its more budget-conscious offerings.
