Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Chris Morris

Van Gogh Museum rips collectors profiteering off Pokémon promotion, shuts program on opening day

(Credit: REMKO DE WAAL—ANP/AFP/Getty Images)

The Van Gogh Museum in Amsterdam was just trying to have a little fun when it put on sale a Pokémon card with ties to the famous Dutch artist. It underestimated the fervor of collectors of the card game, though, and as a result has suspended sales of the promotional card.

The card, featuring Pikachu With Grey Felt Hat, was meant to celebrate the museum’s 50th anniversary and was launched in conjunction with the Pokémon Company. But when the item went on sale, scalpers swarmed the museum, fighting over merchandise, as shown in some online videos.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.