Spending on Valentine's Day this year is projected to top 2.39 billion baht, jumping 57.1% from last year and the first increase in five years, according to a University of the Thai Chamber of Commerce (UTCC) survey.
UTCC president Thanavath Phonvichai said Valentine's Day spending this year is forecast to be active, even as most people remain cautious about spending with the relatively high cost of living and recent celebrations for New Year and Lunar New Year.
