‘Vaginal estrogen as a face filler? I think not’: Experts critique the new skincare trend

‘The biology makes sense, so the concept isn’t coming from nowhere.’ Photograph: Getty Images

Vaginal estrogen cream is prescribed to ease genital dryness, irritation and discomfort that results from the loss of estrogen during menopause.

The name tells you exactly where to put it. Yet a new trend has been making the rounds on social media. People are calling vaginal estrogen cream the new “filler” for the face and other body parts, claiming it can smooth wrinkles, reduce dryness and sagginess and plump up the skin.