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The Conversation
The Conversation
John Rovers, Professor of Pharmacy & Health Sciences, Drake University

Vaccines and values: When you’re having a tough conversation about medicine, don’t just pile on evidence − listen to someone’s ‘moral foundations’

Listen for values and emotions, not just points you can rebut with facts. kupicoo/E+ via Getty Images

It’s that special time of year when family and friends come together to celebrate the holidays, share meals, spread cheer – and, too often, pass along their germs.

Because vaccines can save lives and prevent serious illness, health professionals have long recommended vaccinations for influenza, COVID-19 and respiratory syncytial virus, or RSV. Yet despite these apparent benefits, many people decline.

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