Picture this: an artificial intelligence (AI) system creates a bright, youth-focused social media post for young Kenyans, complete with local slang and the phrase “YOUNG, LIT, AND VAXXED!” This message tackles the fear that vaccination will affect fertility – a fear that has serious health consequences. But something feels off about an algorithm trying to sound cool while discussing reproductive health.
This scenario is one of dozens of health messages analysed in a recent study of health campaign communication in Nigeria and Kenya.
Our research team analysed and compared 120 health messages: 80 from traditional sources like health ministries and non-government organisations, and 40 generated by AI systems.
