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Fashion Times
Fashion Times
Lifestyle
Lara Galan

V of BTS Joins Champion in a Global Partnership That's Already Breaking the Internet

Champion BTS Internet Authentic Brands Group

Champion has officially entered the world of K-pop, and the internet is buzzing over its newest face: V of BTS. The heritage sportswear label announced a global partnership with the singer, marking one of the year's most talked-about celebrity brand tie-ups. The news, first reported by WWD, confirms that Champion has snagged V from the ultra popular K-pop group BTS for a global partnership, with the singer known for his cultural influence across music, fashion and art.

Why Champion Chose V of BTS

V will be among a slew of famous faces featured in the brand's new "True Champion" fall campaign, joining Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims and Jaalen Best. Rather than leaning on a single spokesperson, Champion built a roster of athletes, musicians and creators, and V's inclusion signals just how far the brand is stretching beyond the gym and into global pop culture.

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