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Daily Record
Daily Record
National
Jon Brady

V&A Dundee exhibition celebrates legacy of city's legendary Valentines card factory

A new free exhibition at Dundee's design museum is re-telling the story of the city's iconic Valentines card factory - with the help of the company's former employees and bosses.

Between 1825 and 1994, Valentines was a flagship Dundee firm that started out in linen printing before moving into portrait photography, business stationery and, later, picture postcards and greetings cards. Thousands of people from all walks of life were employed by the firm in its various guises over the years before gift giant Hallmark, which had bought the company in the 1980s, pulled the shutters down on October 28, 1994.

The loss of the company was mourned briefly following its demise but Andrew Valentine, the great-great grandson of company founder James Valentine, believes the company's impact on the city has never been truly appreciated. In 2016, he and brother Malcolm approached V&A Dundee with an idea that has become Sincerely, Valentines - a new exhibition running until January 8, 2023.

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