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Tom Butts

USSI Global to Demo ATSC 3.0-Powered Digital Signage at 2023 NAB Show

USSI Global NAB NAB Show NextGen TV
NAB Show

MELBOURNE, Fla—At the 2023 NAB Show, April 15-19 in Las Vegas, USSI Global will conduct a proof of concept demo using ATSC 3.0 to show how the NextGen TV standard can be used for digital signage applications. 

The demo—which targets the rapidly evolving world digital out of home (DOOH) market—will take place at the NextGen TV Korean Alliance booth W4126 in the West Hall of the LVCC. USSI Global, a provider of customized network, broadcast and digital signage systems and services, will show a kiosk that utilizes a variety of file-based content broadcasted by Sinclair, received by DigiCAP, conditionally selected by AdMobilize, played out by Ryarc CMS, and displayed on a 55-inch Samsung. The system also supports live streaming (such as emergency alerts or breaking news) and includes directional audio benefits that are ideal for outdoor pedestrian operation in Smart Cities.

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