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USSF Exploring Creative Funding Options For Hiring Top International Manager

The sign on a Taco Bell restaurant advertises "Now Hiring Managers" in Fitchburg

When it comes to hiring a premier international manager for the U.S. men's national team, the U.S. Soccer Federation is prepared to invest significantly in compensation. Historically, the USSF solely funded the USMNT manager's salary, which has increased over time. For instance, Bob Bradley received $941,647 in 2011, while Jürgen Klinsmann was paid $3.2 million in 2014. Gregg Berhalter earned $2.3 million, including a $900,000 bonus for qualifying for the 2022 World Cup.

Compared to other countries, the USSF's previous spending on managers was relatively low, leading to speculation about their ability to attract high-profile coaches. The federation is now considering hiring a foreign manager, which could require a substantial increase in compensation. For example, former Liverpool manager Jürgen Klopp reportedly earned €50 million annually.

To secure a top coach, the USSF may explore innovative funding methods, such as private equity or foreign investment funds. MLS and Inter Miami previously leveraged partnerships with Adidas and Apple to acquire players. The Canadian Soccer Association collaborated with MLS team owners to finance their national team coach.

With the 2026 World Cup approaching, the USSF aims to enhance the USMNT's performance. Sponsors and individuals have expressed interest in supporting the hiring of a new manager. The federation has successfully attracted new commercial partners like Coca-Cola and Visa, indicating potential for additional funding.

One option is for sponsors to bridge the financial gap between the manager's demands and the USSF's budget. Deferring compensation or seeking contributions from stakeholders, including MLS owners, could also be considered. Despite potential challenges, the USSF is determined to secure a coach who can elevate the national team's success on the field.

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