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USPTO Denies Angel Reese Trademark For 'Bayou Barbie' Nickname

Angel Reese LSU forward Angel Reese (10) shoots in the first half an NCAA college basketball game against Kent State in Baton Rouge, La., Tuesday, Nov. 14, 2023. (AP Photo/Gerald Herbert)

LSU Lady Tigers' standout player, Angel Reese, has become a prominent figure in college basketball, boasting over 2.5 million Instagram followers and a name, image, and likeness valuation exceeding $1.7 million. Despite her immense popularity, Reese has encountered a setback in her branding efforts as she is unable to capitalize on her nickname, 'Bayou Barbie'.

The moniker 'Bayou Barbie' was affectionately given to Reese due to her affinity for eyelash extensions, long nails, and the color pink, although it was her exceptional performance on the court that truly endeared her to fans. However, the United States Trademark and Patent Office (USPTO) ruled against Reese's trademark application for 'Bayou Barbie' last November.

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