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Doug Sarro, SJD candidate and adjunct professor, Law, University of Toronto

Using gaming tactics in apps raises new legal issues

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Apps are designed to encourage desired behaviours, sometimes with perverse consequences for users. (Shutterstock)

When new innovations emerge, there’s always a temptation to say that we need to rewrite the rulebook for them. Gamification has been no exception.

Gamification refers to the use of elements from gaming, often by a smartphone app, to make ordinary activities like stock trading or rideshares more engaging. It can have powerful influences on our choices, sometimes in controversial ways.

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