A dealership can usually solve a slow-selling vehicle with one simple move: lower the price. But some cars and trucks seem to reek of desperation anyway, triggering a kind of sixth sense in buyers that keeps them walking no matter how many times the number on the windshield comes down.
That’s the puzzle one salesperson is trying to solve in a viral TikTok featuring a Chevrolet Silverado that has become one of the oldest vehicles in the lot at Landers McLarty Chevrolet in Huntsville, Alabama. Salesperson Bri (@thebreezydeal) gives an up-close look at the Silverado 1500 that's been discounted several times but still can't find a buyer.