A group composed of diehard USC fans and wealthy donors are planning to start a third-party name, image and likeness collective to help the program compete with other premier schools with collectives in place.
The collective known as “Student Body Right” goes against the “school’s wishes” of keeping athletes away from donor-related collectives with hopes of preventing any future NIL issues between the school and the NCAA, according to The Los Angeles Times.
SBR’s goal is to provide Trojan football players who are academically eligible with the “equivalent of a base salary.” To earn the payments, players would be required to participate in community service and charity work in local organizations. While details have not been finalized for SBR, the group has filed for 501c3 status as a charitable organization, which would allow for some of the group’s donations to be tax-deductible.
